Bitget's TradFi platform has recorded more than $2 billion in daily trading volume since its public launch on January 5, with gold emerging as the dominant trading pair on the platform.

The milestone, achieved within 72 hours of the platform's rollout, underscores growing demand among crypto-native investors for exposure to traditional financial instruments. 

Gold's Unique Appeal

The concentration of activity in precious metals reflects broader market dynamics. Gold surged 50% in 2025 as investors sought safety amid global economic and geopolitical uncertainty, experiencing its strongest rally since 1979. Investors flocked to bullion in 2025, driven by trade tensions, concerns over ballooning government debt, and central banks adding to their gold reserves.

Ryan Lee, Chief Analyst at Bitget Research, noted that recent market developments have prompted a shift toward a ‘defensive’ positioning: 

"Headlines have triggered a risk-off shift, pushing flows into gold and silver”, said Lee.

Bitget TradFi: Perfect Timing

Bitget TradFi enables users to trade tokenised representations of traditional assets including equities, indices, forex, and commodities alongside cryptocurrency. 

The platform operates as part of Bitget's Universal Exchange model, which aims to provide unified access to both on-chain assets and conventional financial instruments.

"The fundamental shift in wealth management is happening right now," said Gracy Chen, CEO of Bitget. "People are moving from platforms with hefty fees and brokerage to platforms like ours that allow them to access global assets under a roof."

The integration of traditional assets into crypto infrastructure carries much wider implications for the digital asset ecosystem. 

Asset tokenisation enables fractionalization, breaking assets into smaller, more affordable units and lowering barriers to entry for retail investors who previously faced high capital requirements and limited access to global markets.

Sources

• Bitget: Bitget TradFi Surpasses $2 Billion in Daily Volume as Gold Trading Activity Surges
• LSEG: Gold's Meteoric Rise in 2025: A Safe Haven Amid Global Uncertainty
• Bloomberg: How Gold’s Safe-Haven Appeal is Fuelling Record Prices
• CNN Business: Gold Is Set for Its Best Year Since Jimmy Carter Was President
• World Economic Forum: How Will Asset Tokenization Transform the Future of Finance?
• State Street Global Advisors: Tokenization of Assets: How It's Reshaping Finance and Markets

‍

‍[Disclaimer: The content of this article is intended for entertainment and educational purposes only. No content published by Block319 is intended to constitute financial advice or advice of any kind. Block319 will not be liable for any losses incurred as a result of interacting with any platforms, products or services mentioned in this article. The blockchain industry is always risky. Always do your own research before engaging with any platform, product or service. If you believe the information included in this article is incorrect, please send an email to info@block319.com and we will endeavour to respond as soon as possible.]